Just, no.
I realize you are entrepreneurs, maybe even visionaries, who are actively seeking to create something genuinely different, and you are obviously very passionate about your work. I get that. Good for you. Still, no.
Their manifesto:
In an age of pandemics, epidemics, foreign wars, global meltdowns and MP’s expenses, what’s left to believe in? The Icecreamists offer hope and consolation in the face of darkening economic skies and a dystopian society. An undimmed faith in the restorative power of pure, fresh boutique ice cream to soothe your soul and heal your anxieties. The Icecreamists is communal, spiritual and political, with a power to reach out and bring people together regardless of race, colour and creed.No, you offer ice cream. Probably very good ice cream! Still frozen sugar milk, not hope and consolation. (also: likely to cost many times more than what you'd like to spend with "darkening economic skies") Whatever, marketing bullshit, etc. I can ignore that.
I cannot ignore this.
That is what you want your ice cream restaurant to look like. That is your choice.
I think I will stick to my stuff, thanks.
